pass-along

pass-along
▪ I. pass-along pass-along 1 noun [countable, uncountable]
COMMERCE ECONOMICS the act of increasing prices because costs have increased pass-through
  [m0] ▪ II. pass-along ˈpass-aˌlong 2 adjective MARKETING
1. relating to people who read someone else's newspaper or magazine, but do not buy their own copy:

• 'Animation Magazine' has one of the highest pass-along rates of any entertainment magazine.

2. relating to people who pass an email message or computer file on to other people:

• The pass-along rate for an e-zine is much greater than for a Web page. It is easier to forward an e-mail document than a Web page.

* * *

Ⅰ.
pass-along UK US noun
► [C] COMMERCE PASS-THROUGH(Cf. ↑pass-through)
Ⅱ.
pass-along UK US adjective [before noun]
► MARKETING relating to people who do not buy a newspaper or magazine themselves, but read a copy after the buyer has finished with it: pass-along audience/readership »

Total audience - from paid circulation, pass-along readership, and online traffic - grew 15.3%.

► MARKETING, INTERNET relating to people who send emails, website information, etc. on to another person: »

Marketing videos that contain humour have a high pass-along rate, as people forward the link to their friends.


Financial and business terms. 2012.

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Look at other dictionaries:

  • pass along to — pass along (something) (to (someone)) to give something to someone. Reporters passed along the information as they heard it. If you don t want the book, you can pass it along to someone who does. Usage notes: also said about something given to… …   New idioms dictionary

  • pass-along — pass a·long also pass·a·long (păsʹə lông , lŏng ) n. The policy, practice, or act of paying for an increased cost by raising the price charged to one s customers or clients: “Landlords... went to court... to allow a fuel cost pass along to… …   Universalium

  • pass along — v. (B) pass along the message along to the others * * * (B) pass along the message along to the others …   Combinatory dictionary

  • pass along — verb transmit information Please communicate this message to all employees pass along the good news • Syn: ↑communicate, ↑pass on, ↑pass, ↑put across • Derivationally related forms: ↑com …   Useful english dictionary

  • pass along something to someone — pass along (something) (to (someone)) to give something to someone. Reporters passed along the information as they heard it. If you don t want the book, you can pass it along to someone who does. Usage notes: also said about something given to… …   New idioms dictionary

  • pass along to someone — pass along (something) (to (someone)) to give something to someone. Reporters passed along the information as they heard it. If you don t want the book, you can pass it along to someone who does. Usage notes: also said about something given to… …   New idioms dictionary

  • pass along something to — pass along (something) (to (someone)) to give something to someone. Reporters passed along the information as they heard it. If you don t want the book, you can pass it along to someone who does. Usage notes: also said about something given to… …   New idioms dictionary

  • pass along (something) — (to (someone)) to give something to someone. Reporters passed along the information as they heard it. If you don t want the book, you can pass it along to someone who does. Usage notes: also said about something given to younger people: I wanted… …   New idioms dictionary

  • pass-along readers — ˈpass along ˌreaders noun [plural] MARKETING people who read a newspaper or magazine, but do not buy their own copy: • The magazine has a circulation of 2.5 million and many pass along readers …   Financial and business terms

  • pass-along reader — UK US noun [C] MARKETING ► someone who does not buy a newspaper or magazine themselves, but reads a copy after the buyer has finished with it: » Pass along readers, who did not actually buy the magazine themselves, account for a high proportion… …   Financial and business terms

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